Over the weekend, writer Daniel Friedman started trying on the monetary numbers and the anti-Israel stance taken by the wokest of woke social justice heroes at Ben & Jerry’s who introduced July 19 that the corporate’s ice cream would cease being offered inside what they’ve decided to be the “Occupied Palestinian Territory.”
What Friedman discovered was yet one more ‘Get Woke, Go Broke’ choice made by company boards who’re permitting manufacturers to run wild with social justice campaigns that proceed to escalate to new ranges because the battle for being the wokest continues to rage on.
The firm’s choice to cease promoting ice cream in these territories that embody Jewish settlements is the most recent woke second for a hippy ice cream firm that was constructed on left-wing activism. Ben and Jerry’s has supported Bernie Sanders, they’ve been energetic in Save The Climate campaigns, celebrated same-sex marriage court docket victories, fought in opposition to Donald Trump with a “Pecan Resist” ice cream and the ice cream firm is an enormous supporter of Cuba-loving Black Lives Matter.
People purchase Ben and Jerry’s as a result of they just like the ice cream, not the politics, that are a legal responsibility.
— Daniel Friedman (@DanFriedman81) July 26, 2021
While these woke campaigns look nice when pumped out by the blue checkmark brigade, pushing the Ben & Jerry’s political agenda into Israel has had actual monetary ramifications.
The anti-Israel choice made July 19, Friedman notes, resulted in an impartial board of Ben & Jerry’s knocking $6.4 billion off the market cap of Unilever, the father or mother firm of the ice cream maker. “It is clearly time for Unilever to get rid of Ben and Jerry’s independent board and put an end to the company’s divisive “social mission,” which simply value 20 instances the enterprise worth of the enterprise,” Friedman wrote on Twitter.
Size by market cap:
Johnson & Johnson: $450B
Procter & Gamble: $336B
Mondelez International: $90B
Kraft Heinz: $47B
General Mills: $36B
— George Maroudas (@ChicagoAdvisor) July 23, 2021
“People buy Ben & Jerry’s because they like the ice cream, not the politics, which are a liability,” he added.
It’s not simply in Israel the place Ben & Jerry’s is working into critical penalties for its ice cream choice. States at the moment are beginning to become involved on this showdown. Texas Governor Greg Abbott issued an announcement final week stating that the corporate ought to reverse its choice. According to CNBC, “Abbott signed a bill into law four years ago that would force Texas pension funds to divest from any company boycotting Israel.”
Now Texas is speaking about probably ending its investments in Ben & Jerry’s and Unilever. Texas isn’t alone on this pension state of affairs with Unilever. New York and Florida are additionally trying into what the corporate’s choice means for investments. Florida Governor Ron DeSantis has positioned Unilver on a “scrutinized” listing of corporations and will finally end result within the state refraining from “acquiring any and all Unilever assets,” DeSantis stated final week.
As for Ben & Jerry’s board chair Anuradha Mittal, she’s not backing down from any of this even with the losses mounting and pension boards threats. ”
“I am proud of @benandjerrys for taking a stance to end sale of its ice cream in the Occupied Palestinian Territory,” she tweeted Tuesday. “This action is not anti-Semitic. I am not anti-Semitic. The vile hate that has been thrown at me does it intimidate me. Pls work for peace – not hatred!”
“The vile hate that has been thrown at me does not intimidate me. Pls work for peace – not hatred!” https://t.co/ySzioevIr6
— Anuradha Mittal (@Mittaloak) July 27, 2021