There’s rising proof that Nickelodeon’s laborious push to advertise the LGBTQ agenda to youngsters is having a unfavorable affect on the community’s rankings.
In the final two weeks, each Nickelodeon and its preschool-targeted community, Nick Jr., have launched movies championing “trans,” “queer,” and “pansexual” inclusion. One video that sparked mass outrage depicted a cartoon model of drag queen Nina West singing about numerous LGBTQIA teams “[loving] each other so proudly” on “Blues Clues and You,” a present for two- to five-year olds. That similar video confirmed a female-to-male transgender beaver who appeared to have post-operative surgical scars on its chest.
In a separate dwell motion video Nickelodeon posted to YouTube final week, West explains the meanings behind numerous LGBTQ Pride flags by means of a tune. These newest movies come after the community started overtly celebrating “Pride” month a number of years in the past and implied in 2020 that its hottest character, SpongeBob SquarePants, is homosexual.
The firm additionally not too long ago introduced that its reboot of “Rugrats,” a preferred sequence that initially ran all through the Nineteen Nineties to 2004, will characteristic a single lesbian mother. Natalie Morales, the actress who performs the character, commented, “I think it’s just so great because examples of living your life happily and healthily as an out queer person is just such a beacon for young queer people who may not have examples of that.”
But it seems many dad and mom don’t suppose it’s so nice.
Pirates and Princesses, a preferred leisure web site specializing in Disney-related information, experiences Nickelodeon YouTube movies had been “downvoted to such a degree that they’ve now hidden the ratio.” The web site additionally says the community has seen a significant decline in viewers because it started overtly pushing the LGBTQ agenda to its younger viewers:
Since July of 2017, Nickelodeon’s viewership has dropped from 1.3 million common viewers per week to a June of 2021 common of solely 372,000. In solely 4 years, Nickelodeon has dropped greater than two thirds of its viewers. That is catastrophically dangerous for the cable channel, however with cable on the best way out, possibly it’s not so dangerous? The catch right here is that it’s, in actual fact, that dangerous and maybe worse, just because Nickelodeon appears to be the first driving drive behind new subscribers to Paramount+.
There are indicators that Viacom has not realized any classes and is retrofitting these outdated reveals with the identical ideas which have resulted in Nickelodeon’s enormous loss in rankings. Even with a present about infants, a lot of the headlines have been a few retconned, now-lesbian character; no matter your ideas on that problem, it’s laborious to see how a youngsters’s present about infants is greatest served in promoting when the information is all about sexuality.
This is especially dangerous information for dad or mum firm ViacomCBS, which has been making an attempt to bulk up its streaming service, Paramount+, by including a number of hundred hours of Nickelodeon programming to the platform’s library.
So far, the unfavorable response from shoppers doesn’t appear to be deterring the community. In response to West posting a video of the Pride tune, Nickelodeon’s official account tweeted, “It gets better every time we watch it,” alongside completely happy face and coronary heart emojis.
The views expressed on this opinion piece are the creator’s personal and don’t essentially symbolize these of The Daily Wire.
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