Rachel Maddow will cut back her primetime program to at some point every week, she introduced tonight.
Beginning in May, Maddow will host MSNBC’s 9 pm hour solely on Mondays. She defined:
Rachel Maddow introduced tonight that she’s going to transfer to a Monday-only, weekly schedule beginning in May.
Maddow re-signed with MSNBC final 12 months and her contract allowed her to maneuver to a weekly format this spring.
— Bobby Burack (@burackbobby_) April 12, 2022
“It’s nice to be back,” Maddow says. “I’ve been away from the show for a few weeks. I took a hiatus to give myself a little reset and also to work on some other MSNBC projects that I’ve got cooking.”
“So here’s the plan, I’m back, I’m gonna be here all this month Monday through Thursday night,” she mentioned. “I will be here this month, Monday through Thursday nights, and then starting next month, starting in may, I’m gonna be here weekly. I’m gonna be here on Monday nights, again, to give myself just more time to work on some of the other stuff that I’ve got cooking for MSNBC and NBC.”
Maddow re-signed with MSNBC final 12 months for a reported $30 million a 12 months. Her new contract, as we defined, allowed her to maneuver from every day to weekly this spring.
I’ve extra respect for Maddow than I do the opposite wokes. Maddow is sincere about her biases, not like Don Lemon. She’s not a full, privileged failure like Bomani Jones is. And she’s at the very least sane, we predict. Meaning, she’s not Keith Olbermann.
Recently, I mentioned Maddow’s worth in a column. In sum,
Maddow might have lied about Trump and Russia for years, however she’s nonetheless a celebrity. Maddow is the one, most precious expertise in cable information.
How is that potential? Well, a community isn’t eager about sincere reporting, strictly talking. Networks are eager about viewership numbers. In order to find out a bunch’s price, community managers observe a easy system: take the bottom common — the variety of viewers who tune in at a particular time slot, regardless of the host — then measure whether or not she or he raises, drops or maintains that common.
In 2021, Maddow averaged one million extra viewers than the remainder of the MSNBC primetime lineup. That’s leverage.
MSNBC is nothing with out Rachel Maddow. Her fill-in hosts tanked her program, which ranked 4th in cable information in 2021 with 2.6 million viewers, right down to eleventh general, with a present common of 1.8 million viewers.
With Maddow shifting to at some point every week and maybe out of weekdays in some unspecified time in the future, MSNBC can be a non-factor in primetime.
Without Maddow, MSNBC is CNN: offended with nobody to complain to.