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The third episode of Race Theory with Bomani Jones aired on HBO this previous Sunday. And like the primary two editions, nobody watched the third.
For the second straight week, Jones’ present rated so poorly that it failed to chart. Remember, solely the highest 150 cable exhibits depend. The others are so low that advertisers view these packages as utterly irrelevant, a scratch quantity. So like his former ESPN TV and radio exhibits which have since been canceled, Jones’ HBO present is totally irrelevant.
Missing the cable charts is humiliating in and of itself, however we are able to’t overstate how tough it’s to price this poorly following a preferred present like Last Week Tonight with John Oliver. It’s actually spectacular Jones is shedding round 80% of Oliver’s lead-in viewership. Give the man his props.
This week, Oliver handed Jones 466,000 viewers, and Jones turned sufficient of them away that he fell behind one thing referred to as Botched, which drew 54,000 viewers.
Last week, OutKick realized that Bomani Jones failed to chart as a result of his present drew solely 44,000 viewers and a 0.01 TV ranking. If we hear the official quantity for this week, we’ll let you realize, however it’s seemingly below 50,000 once more. For comparability, CNBC aired infomercials at 2 am final Sunday and drew 83,000.
Of course, perhaps the modern smoothie advert is simply that interesting. But it’s extra seemingly that audiences are uninterested in Jones’ race-baiting.
HBO has the choice to cancel or renew Race Theory after its sixth episode. In a meritocracy, HBO would have canceled Jones’ present midway via its pilot. After all, HBO axed Bill Simmons’ program a number of years in the past for drawing a mere 200,000 viewers, greater than Jones may ever draw.
But as a result of Jones has so many allies within the press, allies who’re nonetheless keen to write puff items about him, HBO could retain Jones out of concern. Better to preserve Jones on air than to threat accusations of racism.
Anyway, I’m curious whether or not Bomani Jones’ present is any good? Does anybody even know?
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