If you imagine it was only a coincidence that CNN selected the largest sports activities evening of the 12 months to trot out Joe Biden for a presidential city corridor, then maybe you’d be focused on buying some acreage in Florida’s Alligator Alley. Primetime cable TV doesn’t simply occur; it’s rigorously deliberate. So why would the self-appointed “most trusted name in news” select Thursday, Oct. 21, to host a reside city corridor with the president of the United States?
Could or not it’s to make sure nobody was watching?
This previous Thursday, a uncommon occasion referred to as the “sports equinox” occurred. Major League Baseball was firing on all pistons with post-season play, the NHL simply received underway, NBA groups had been taking the court docket, and the NFL was doing its normal Thursday evening soccer sport. It was a remarkably heavy sports activities evening on U.S. tv. USA Today defined the unusual alignment of the celebs: “The sports equinox is when there are games in the NFL, NBA, MLB, and NHL on a given day.”
The Incredible Shrinking President
It is not any secret that Joe Biden is sinking into political quicksand in a single nationwide ballot after one other. The man, his administration, insurance policies, and nearly every thing and everybody linked to the Biden model are on the receiving finish of a fierce rebuke from the general public. Some Americans suspect he’s probably not in cost and serves as a puppet for these behind the scenes pulling his marionette strings.
To make issues worse, the president not often solutions questions from the media, nor does he usually interact with the voters. It has been introduced up again and again that he’s by no means visited the border – except one counts a marketing campaign drive-by in 2020 – and has not held a reside press convention since July. The look of somebody not dialed in as president represents a big drawback for the administration.
CNN to the Rescue
The information media is a hungry monster that have to be fed and can’t be ignored – particularly by a sitting U.S. president. And whereas Mr. Biden delivers the occasional scripted handle through teleprompter, the absence of spontaneous interplay within the public sq. has left a void that must be stuffed. However, if you happen to imagine your man is less than the duty, it’s finest to trot him out when nobody is watching. Indeed, burying the president within the scores is a probably profitable strategic transfer.
For one, it can’t be mentioned Mr. Biden is in hiding: “Look, Mom, the president is on TV.” Secondly, it will probably’t be mentioned that he was merely studying one other teleprompter-ready speech. In different phrases, “Check this out; he can talk extemporaneously after all.” Third, fielding questions from strange Americans – effectively, that earns a politician brownie factors. Then all one must do is stack the deck with individuals prepared to place the ball on the tee, and increase, President Biden is about to hit it out of the park. It additionally permits pleasant media retailers to place their man in a positive highlight. Here’s an instance from the pages of CNN Politics:
“But at its most basic level, presidential politics is about character. Successful presidents must show control, authenticity, and empathy for the struggles of the people that they lead. Biden came across as humble, decent, and humane – in his element with the audience. His self-deprecation was in stark contrast to the constantly boastful persona and raging victim-complex of his predecessor and was one of the keys to why he beat Trump last year.”
Compare, distinction, rinse, repeat. And if, perchance, Mr. Biden blows the city corridor, who cares – nobody is watching anyway.
The finest media manipulation is delicate. It will be by way of the omission of the story or making the most of a chance to let your man shine in an setting that poses little threat. As Oliver Wendell Holmes as soon as defined, “The best servant does his work unseen.” So, all CNN needed to do was sacrifice a number of prime-time hours when nobody can be watching anyway and say sure to its grasp.
~ Read extra from Leesa Ok. Donner.