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CNN botched its protection of Joe Rogan’s use of ivermectin as a therapy of COVID-19. CNN noticed a chance to pounce on Rogan, then recklessly claimed he had taken a horse dewormer tablet. After CNN’s chief medical correspondent, Dr. Sanjay Gupta, admitted to Rogan that the community’s protection was irresponsible, it appeared, not less than on the surface, CNN would transfer on. Yet, CNN selected to double down on it and light-weight a back-and-forth with Joe Rogan as an alternative.
After first permitting Don Lemon to defend the community’s protection of Rogan, CNN subsequent issued an edited assertion to the Washington Post. Somehow, CNN’s PR workers is as inept within the communication division as Lemon is. Take a glance:
“The coronary heart of this debate has been purposely confused and finally misplaced. It’s by no means been about livestock versus human dosage of ivermectin. The situation is {that a} highly effective voice within the media, who by instance and thru his platform, sowed doubt within the confirmed and permitted science of vaccines whereas selling using an unproven therapy for covid-19 — a drug developed to beat back parasites in livestock.
“The only thing CNN did wrong here was bruise the ego of a popular podcaster who pushed dangerous conspiracy theories and risked the lives of millions of people in doing so.”
Got that? CNN simply bruised Rogan’s ego. Nothing else to see.
Even Washington Post media columnist Erik Wemple, no opponent of the company press, mentioned CNN’s response sounded extra like “the work of an advocacy group than a journalism outfit.”
Journalists at CNN see the writing on the wall. It’s not that CNN leans effectively to the left– all networks have a bent — it’s that CNN has pivoted fully to division. CNN wants a nasty man, a goal to amass a following. Insert Joe Rogan.
CNN doubled down as a course, not an excuse. CNN wants Rogan, the community wants his response. For the primary time since Donald Trump, CNN has discovered a ample boogeyman. And whereas Rogan-focused protection isn’t translating to TV scores, it’s bolstering CNN’s digital numbers immensely. Keep in thoughts, CNN will roll out its OTT service, CNN+, in 2022, a platform reliant on digital curiosity.
Donald Trump drew viewers to CNN together with his criticism of the community. Similarly, every time Rogan responds to CNN on his podcast, he sends his giant following to click on on CNN’s video clips.
Rogan’s listeners snicker on the foolishness of CNN’s assertion. Meanwhile, CNN appreciates the eye.
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