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TikTok agent Ariadna Jacob, who represents stars like Charli D’Amelio and different on-line influencers, have slapped The New York Times and its reporter Taylor Lorenz with a $6.2 million defamation lawsuit.
Filed within the US Southern District of New York, the lawsuit claims that an August 2020 article by Lorenz contained “numerous false and disparaging statements” about Jacob and her companies, together with an accusation that she leaked nude pictures of certainly one of her purchasers to “manipulate him.”
A rep for the New York Times stated: “Ms. Jacob’s main complaint is that The New York Times gave voice to young people who felt they had been mistreated by her. It’s troubling that she has turned to litigation to try to silence those who criticize her business practices. We plan to defend against the suit vigorously.”
Lorenz didn’t return requests for remark.
Jacob began leasing out areas within the mansions of Los Angeles to a few of her purchasers, giving them a spot to crash whereas they created viral movies. Lorenz’ story claimed that Jacob jacked up the hire on tenants who lived in her influencer home, “Kids Next Door,” and uncovered the agent’s alleged enterprise practices and relationships with influencers — claiming that they had been harassed over protecting hire, not getting paid for their work and getting pressured to supply content material day by day.
Known because the TikTok agent for influencer advertising, Jacob is CEO of Influences, an organization she began in 2018 that managed as many as 85 TikTok stars and labored with manufacturers together with Mastercard and Universal Music Group. Her TikTok influencers included Brittany Tomlinson, Addison Easterling and Charli and Dixie D’Amelio.
Some of these purchasers have tens of tens of millions of followers on the platform, and 5 of them have been included on Forbes’ highest-earning TikTok creators record.
Marcus Olin, a member of Kids Next Door who lived in the home leased by Jacob, instructed The Times that he and his fellow creators feared getting sued by Jacob if they didn’t adhere to the content material creation quotas that Jacob had mandated.
“We were expecting a quota where we could pay our half of rent through brand deals. But we weren’t getting enough deals to cover our half of rent,” Olin instructed The Times, including that he had unsuccessfully tried to be launched from his contract. “Anytime talent wants to leave, she goes straight to suing them,” he stated within the interview.
Another creator, Tomlinson, recognized on social as Brittany Broski, filed a state labor criticism earlier this week, stating that Jacob withheld greater than $23,000 from her. Tomlinson instructed Lorenz that Jacob tries to “lock” creators into her contracts. Her criticism additionally claimed that Jacob demanded as much as 20 p.c in fee.
Jacob denied all the claims about her in Lorenz’s article.
In the lawsuit, Jacob stated that after the article was revealed, she misplaced all 85 of her TikTok purchasers and the cash that was tied to their contracts. She claims she spent tens of hundreds of {dollars} of authorized charges.
Jacob stated that since Lorenz’s article ran, she has been fired by all of her purchasers and that she has had issue approaching new expertise and that main manufacturers stopped doing enterprise along with her agency.
Jacob instructed leisure commerce publication TheWrap, which first broke the information of the lawsuit, that she hasn’t recovered any cash that she claims her purchasers owe her.
“After the New York Times article, I was radioactive in my industry,” Jacob instructed TheWrap. “People believed Taylor’s lies that I stole from clients, leaked revenge porn, filmed young people without consent and pretended to be friends with social media God Gary Vaynerchuk, someone who’s actually been a close friend and advocate of mine for over 10 years.”
“I spent every last penny,” Jacob stated. “It was overnight, I went from all these people I invested in, for months and much longer, and now being told they should not work with me in Hollywood.”
Court papers additionally detailed how Jacob sought out psychological well being remedy and skilled suicidal ideas following the article’s publication. She additionally left California and relocated to Las Vegas as a way to “seek new careers and business ventures,” the swimsuit stated.
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