Nike CEO John Donahoe considers his sportswear empire to be “a brand that is of China and for China.”
Per the BBC report, “Mr. Donahoe made the comments during a discussion on Nike’s fourth quarter earnings, which showed revenues had doubled to a better-than-expected $12.3bn for the three months to the end of March.”
Based on knowledge from Statista, Nike’s line of footwear netted 4.6 billion in income from Greater China in 2020.
Donahoe additionally knowledgeable the analysts, “We’ve always taken a long term view. We’ve been in China for over 40 years. Phil [Knight] invested significant time and energy in China in the early days and today we’re the largest sport brand there.”
Despite the adulation from America’s most influential corporations, China sees its obstacles on the worldwide stage in its battle with human rights legal guidelines and dictatorship-level moderating of content material, demanded by a authorities reliant on propaganda.
Rebranding itself right into a politically pleasant — albeit one-sided — platform for athletes equivalent to Colin Kaepernick and LeBron James, the anti-America, pro-China message allowed by Nike is one rejected by nearly all of Americans, and of concern for these hoping to protect U.S. rules and safety in free speech.
As American tradition continues to advertise anti-American sentiments in entrance of world audiences — together with the current controversy with Gwen Berry — America’s most viewers may be present in China as their affect finds promotion by way of feedback equivalent to Donahoe’s.