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If you have been questioning who watched that new Bomani Jones present that retains popping up in Twitter’s “promoted” part, the reply is nobody. Well, virtually nobody.
Sunday’s premiere of Race Theory with Bomani Jones drew simply 153,000 viewers, though John Oliver, who hosts the present earlier than his, drew 664,000. In different phrases, Jones misplaced 77% of his lead-in’s viewers. That’s terrible. If networks canceled reveals after one week, Race Theory can be executed for.
And regardless of Jones’ putrid debut and his historical past {of professional} failures, the sports activities media corridor screens haven’t mentioned a phrase of criticism. Not a peep from the blue verify, Richard Deitsch-type accounts.
You’ll bear in mind in 2016, these identical tweeters and journalists have been tremendously invested within the scores of Bill Simmons’ similarly-formatted HBO program, Any Given Wednesday. Media reporters bought a kick out of Simmons’ lackluster viewership. Here are some headlines:
“Ratings for Bill Simmons’ ‘Any Given Wednesday’ on HBO are terrible,” wrote the Star Tribune.
“Ratings for Bill Simmons’s HBO show have hit rock bottom,” claimed a helpful fool on the Washington Post.
“Ratings for Bill Simmons’ ‘Any Given Wednesday’ aren’t pretty,” mentioned the left-wing rag, pro-Bomani outlet known as Awful Announcing.
“5 Reasons Why Bill Simmons’ ‘Any Given Wednesday’ Tanked,” headlined an inventory on The Wrap.
“What Will Bill Simmons Do If Any Given Wednesday Is Canceled?” requested USA Today.
Headlines like these went on and on and on, and folks on social media equally mocked Simmons for his mediocre success. Meanwhile, just one web site on the complete net lined Jones’ horrible scores this week. Us, at OutKick.
Bill Simmons bought completely destroyed on social media for his HBO present’s scores. Bomani Jones’s new present has far worse scores than Simmons’s ever did. Will be attention-grabbing to see if the criticism is anyplace close to as intense: https://t.co/u31hEcve9o
— Clay Travis (@ClayTravis) March 15, 2022
Wow. No one watched Bomani Jones’ new HBO present.
HBO aired Bomani’s present immediately after John Oliver’s to assist with the scores. Yet Bomani misplaced practically 80% — 80% — of Oliver’s common.
Amazing.
No one has ever failed like Bomani has at ESPN and now HBO.https://t.co/MMhk3Rzbuc
— Bobby Burack (@burackbobby_) March 15, 2022
This is especially telling as Simmons simply outrated Jones, though Simmons didn’t have Oliver as a lead-in as Jones does. Any Given Wednesday averaged 260,000 viewers in no man’s land on Wednesday nights.
So why the disparity in protection? Why do the very individuals who mocked Simmons for low scores on his weekly sports activities present on HBO ignore Jones for a lot decrease scores on his weekly sports activities present on HBO?
There are a number of solutions, every of which reveals the nasty innerworkings of the media business.
First, Jones is pleasant with media writers. Look on the sequence of puff items Jones has participated in over the previous week. It appears as if extra media schmucks wrote constructive critiques about Jones than viewers who truly watched his present.
They wrote little headlines that proclaimed Jones’ new enterprise a success earlier than it even aired. GQ fawned over Jones a lot that it virtually grew to become inappropriate. Jones additionally has media podcast hosts in his again pocket. They cowl him properly, and he retweets them. A type of media symbiosis that advantages the individuals, however not the viewers.
By distinction, Simmons doesn’t speak a lot to the media in any respect. It’s a lot simpler to report actually about an individual whom you realize won’t ever contact you to complain.
The second motive why media have handled these two males so otherwise — a motive much more pathetic than the primary one, if that’s potential — is that Simmons is white and Jones is black.
Reporting negatively on Simmons is simple. He’s a pompous white man. Who’s going to assault you for demeaning his character? Jones is a black man who has made a profession out of calling individuals racist. Simmons doesn’t speak a lot about race. Media writers are insecure, their bosses are fragile. The last item they need to do is threat somebody on Twitter calling them racist.
The media protects Jones as a result of they worry he’ll name them white people or another sort of supposed pejorative. It’s higher to be on his good aspect, they suppose.
Jones epitomizes what it means to be an elitist blue-check. Though he might not have any attain on tv or radio, he’s a favourite amongst woke Twitterbros and bots. Unlike Simmons, Jones lashes out at his critics, and his progressive minions then goal these critics and their relations of their flip. This sort of bullying is sufficient to scare cowardly media reporters into silence.
The press gained’t even criticize Jones for his overtly racist commentary, which he has issued for nearly a decade. Jones can name all white individuals racist with none pushback.
Bill Simmons doesn’t have this, let’s consider, privilege. Very few individuals do, and so they embrace Bomani Jones, Jemele Hill, Katie Nolan and Mina Kimes.
The destructive protection of Simmons’ program made it simple for HBO to cancel AGW after one season. HBO knew nobody would push again on the resolution. But HBO may have a tougher time deciding what to do about Jones. His scores gained’t enhance, and HBO execs understand it. The scores for Jones’ previous canceled reveals have all declined because the weeks and months progressed.
Still, axing Jones gained’t be simple. If HBO cancels Race Theory after one season, Jones’ media allies will come for the executives, name them racist, and encourage a lawsuit for one thing like office misconduct. This is what corporations threat after they get into enterprise with vile, race hustlers like Jones.
That’s why if you’re going to align your self with a woke grifter, you ought to choose somebody with a observe file of success. Not Bomani Jones, who has executed nothing however fail upwards his whole profession.
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