The 2021 information cycle by no means had an opportunity to compete with 2020’s. Though 2021 didn’t take the break that almost all specialists predicted.
Axios compiled an inventory of the high information tales based mostly on Google Trends from Dec 27, 2020, to Dec 18, 2021. Here’s a glance:
Google measures search curiosity on a scale of 0-100, reflecting the % of complete Google searches devoted to a single matter.
For apparent causes, “Covid-19 vaccines” by no means fell beneath a 5 on the scale. But extra tellingly, neither did the time period “shooting.”
While the media paid a lot consideration this yr on Capitol riot, Donald Trump, and Derek Chauvin — Google search end result means that the crime wave had Americans most . Looking at the chart, each “shootings” and “crime” steadily drew excessive search volumes over the previous 12 months with out noticeable dips.
Despite the lack of protection, crime charges surged in 2021. By early December, 12 main U.S. cities had damaged annual murder information. Moreover, the causes had been rooted in irritating political narratives, elevating the significance of the story.
The Police Executive Research Forum discovered that murder spikes had been associated to how native politicians handled and portrayed cops. In response, the retirement price in police departments nationwide jumped 45% over 2020 and 2021. And one other 18% of officers merely resigned. Yep, you guessed it: these declines adopted social justice protests and calls to defund regulation enforcement businesses after George Floyd’s dying.
It’s laborious to think about a extra miserable story than that. So no surprise Americans are extra in that story than a Jan 6. committee.
“Border” and “inflation” had been two different phrases that maintained excessive search charges all through 2021. The border and inflation are two subjects that straight have an effect on on a regular basis Americans. And once more, the press selected to reduce each crises, this time in favor of alleged racism. Notice neither “systemic racism” nor “white supremacy” made the listing. That’s as a result of they’re hardly existent in actuality.
So the media shops both do not know what pursuits Americans or don’t care. I’m unsure which purpose is extra pathetic.
Looking forward to subsequent yr, the border, crime, shootings, and inflation ought to stay atop Google searches. I additionally count on key figures concerned in the 2022 midterms to rise rapidly.
By the approach, don’t solely search subjects on Google in 2022. Instead, strive a wide range of totally different search engines like google to seek out the info you want. You’d be shocked to see the differing search outcomes between Google and DuckDuckGo.