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What a yr. Let’s take your media questions yet another time in 2021 and sit up for 2022:
Matt writes, Is there an finish recreation for the FOX News Primetime (7 pm) slot? Sure looks as if Will Cain is the most effective match, however with him transferring again to Texas, would he even need that function completely? Is that a part of the explanation for the continued rotation?
Matt, Fox News stated final January that it could finally title a everlasting host at 7 pm in a press launch. The folks I’ve spoken with across the business assume that is still the case.
So I’ve no motive to consider in any other case. That stated, the community has discovered success with a rotation. Fox News Primetime ranked seventh in cable information throughout 2021 with a mean of 1.86 million viewers.
I agree, as do others, that Will Cain is the most effective match for the everlasting function. Most notably, Cain delivers the strongest, most talked about monologues. A signature opening section is the important thing ingredient to primetime success — see Bill O’Reilly and Tucker Carlson.
Fox can construct Cain right into a star in an period of elevated concentrate on particular person conversation-starters. Cain would additionally lead in effectively to Carlson at 8 pm.
To reply your query about who needs the job: I assume every visitor anchor would take it. Of course, they might. It’s a solo primetime function on the highest cable information community in the nation. That comes with cash, some stage of fame, and autonomy. (We will focus on how good the job is in the following query.)
I’m unsure how the anchors’ present places play into the choice. Not all members of the 7 pm rotation dwell in New York. Ben Domenech, who visitor anchors typically, lives and broadcasts in DC. Living in New York is much less vital than it as soon as was. For instance, Carlson broadcasts from Maine.
David: You tweeted out the entire media openings that might be stuffed in 2022. Which one is the most effective job?
My tweet listed the next: Fox News at 7 pm (as we simply mentioned), CNN at 9 pm, MSNBC at 11 pm, MSNBC at 9 pm (if Maddow departs the community’s lineup), GMA Weekend, and Fox News Sunday.
David, I don’t keep in mind a time when this many important media jobs have been out there without delay, all of that are profitable and promising. Even earlier than Chris Wallace left Fox News for CNN final week, that was the case. And now, Fox News Sunday is the most effective place among the many openings.
First, this system airs on broadcast tv. Meaning, Fox, ABC, CBS, and NBC (broadcast networks) are in much more properties than cable networks (CNN, Fox News, MSNBC). Though the aura has diminished, Sunday morning information packages stay prestigious in standing.
Competing networks typically cite Fox News Sunday interviews. This week, practically each community performed the clip of visitor anchor Bret Baier’s dialog with Sen. Joe Manchin on President Biden’s Build Back Better agenda.
Fox plans to rotate the next anchors on FNS: Baier, Bill Hemmer, Dana Perino, Harris Faulkner, John Roberts, Shannon Bream, Jennifer Griffin, Neil Cavuto, and Martha MacCallum.
Baier, Hemmer, Bream, and Perino come to thoughts as 4 hosts who would give the present a spark to raised problem NBC’s Meet the Press, the top-rated Sunday information present.
I’d rank the openings in order:
- Fox News Sunday
- CNN at 9 pm
- Fox News at 7 pm
- MSNBC at 9 pm
- MSNBC at 11 pm
- GMA Weekend
Brian tweets, I didn’t like Max Kellerman however First Take sucks with Stephen A and a bunch of randos. Will they ever add a full-time debate associate? If so, who ought to it’s?
Brian, ESPN will do with First Take no matter Stephen A. Smith tells them to do. ESPN SVP Dave Roberts, who runs the present, marches at Smith’s command.
The high quality of First Take is meaningless. Smith doesn’t care about that. Smith cares solely about how he appears to be like. Thus, why he demanded the community demote Max Kellerman. Kellerman outsmarted Smith and that made Smith uncomfortable. It was additionally tougher for Smith to name white folks racist, his go-to, subsequent to a number who oozes as many Rachel Maddow vibes as Kellerman does.
So I’d guess Smith both retains the present himself or picks a former athlete, somebody Smith believes he’s “smarter” than.
I’ve heard that JJ Redick has been Smiths’ greatest foe since Kellerman left. Redick is fiery and a stable broadcaster. However, Redick is a white man, a kind of creature that ESPN views as harmful. Just take a look at First Take’s rotation for proof.
I count on First Take to stay Stephen A. Smith versus a mediocre bench for not less than the following yr. Ultimately, Smith and Roberts develop cold and warm on everybody, subsequently would like to not title anybody completely.
Wendy asks, what are your 5 media predictions for 2022?
Since my predictions are spoilers — ask Kansas City Chiefs followers — right here we go:
— Rachel Maddow won’t go away her each day present on MSNBC till after the 2022 midterm elections.
— CNN strikes creepy Don Lemon to 9 pm and Laura Coats to 10 pm.
— At least one main star leaves TV for a podcast.
— Brian Williams goes to CNN+.
— Alex Cooper turns into one of many 10 hottest voices in media.
Thanks for studying. Check again for extra mailbag solutions in 2022.
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