Warning: this text accommodates spoilers from the first episode of the Sex and the City reboot.
On Thursday, HBO Max launched the first episode of the new Sex and the City sequence. The episode, entitled “And Just Like That,” reunites characters from the unique sequence, together with Carrie Bradshaw, Miranda Hobbes, and Charlotte York Goldenblatt. In addition, the present’s actual star, Mr. Big, performed by Chris North, makes his long-awaited return.
So far, all of that is constructive information. Great, in truth. But then issues shortly flip sideways.
On Thursday, December 9, 2021, Mr. Big suffers a coronary heart assault whereas driving his Peloton bike and dies.
While we’re all saddened to study of Mr. Big’s destiny, nobody has felt his loss of life tougher than Peloton. According to CNBC, Peloton’s inventory value fell 5.3% after the episode aired, elevating questions on the firm’s picture and issues of safety.
To cease the steep fall, Peloton issued an announcement:
“I’m sure ‘SATC’ fans, like me, are saddened by the news that Mr. Big dies of a heart attack,” stated Dr. Suzanne Steinbaum, a preventative heart specialist and member of Peloton’s well being and wellness advisory council.
“Mr. Big lived what many would call an extravagant lifestyle — including cocktails, cigars, and big steaks — and was at serious risk as he had a previous cardiac event in Season 6. These lifestyle choices and perhaps even his family history, which often is a significant factor, were the likely cause of his death. Riding his Peloton Bike may have even helped delay his cardiac event.”
“More than 80% of all cardiac-related deaths are preventable through lifestyle, diet and exercise modifications. And while 25% of heart attacks each year are in patients who already had one (like Mr. Big), even then they are very, very treatable. The lesson here is,KNOW YOUR NUMBERS! It’s always important to talk to your doctor, get tested, and have a healthy prevention strategy. The good news is Peloton helps you track heart rate while you ride, so you can do it safely.”
So driving his Peloton Bike could have even helped delay Mr. Big’s cardiac occasion, the firm thinks.
We can’t fully blame HBO for Peloton’s tough morning. Peloton confirms that it was conscious that the episode would depict a fictional Peloton teacher and embrace one in all the firm’s bikes –the bike that kills Mr. Big.
Sorry, his loss of life just isn’t an excuse to not train this weekend.