Any momentum Chris Cuomo had in 2020 has halted and reversed.
CNN’s Cuomo Prime Time averaged solely 684,000 viewers final week, this system’s lowest since launching three years in the past. In addition, Cuomo’s common amongst viewers within the advertiser-coveted age demographic of 25 to 54 additionally fell, all the way down to 156,000.
Head-to-head, Fox News’ Sean Hannity averaged 3.486 million complete viewers, whereas Rachel Maddow on MSNBC drew 1.915 million. Thus, displaying 9 pm stays a robust time slot for cable information hosts not named Chris Cuomo.
What’s extra, Anderson Cooper surpassed Cuomo final week as CNN’s highest-rated host with a complete of 774,000 viewers at 8 pm. It’s beautiful to see Cooper now lead the pack after years of regular decline.
Chris Cuomo, nevertheless, might have the prospect to rebound this summer season. Should Rachel Maddow depart from MSNBC’s every day lineup within the first quarter of 2022, business consultants predict MSNBC’s attain will drop considerably within the 9 pm hour. Obviously, these viewers gained’t migrate to Hannity — due to this fact, might head in Cuomo’s route. Maybe.
Still, Cuomo’s long-term future at CNN stays a query. CNN might calculate that Cuomo, embroiled now in his personal sexual harassment scandal, is now not definitely worth the danger when his contract expires. While I’m not rooting for CNN to maneuver on from anybody, there’s an argument that a number of pundits on CNN’s bench might draw viewership equal to Cuomo at a smaller wage and with out the bags. And upside vs. draw back protection doesn’t favor Cuomo anymore.
Nielsen Media Research scores knowledge discovered that Cuomo’s scores began to dip instantly after his brother, Andrew Cuomo, resigned as governor of New York. This man has misplaced steam. How might that be?