The Daily Wire’s editor-in-chief John Bickley joined OutKick to speak about his new each day podcast, Morning Wire.
Bickley explains how the present happened, the present’s early success, behind-the-scenes chatter, and areas through which the Daily Wire plans to broaden.
Bobby Burack: How did this podcast thought come about? John, I’m shocked someone didn’t do that sooner.
As somebody who covers podcasting and numbers, these fast, each day podcasts have been atop the charts for years now. And every one has the identical ideology, the identical company, and the identical viewpoints. There was a requirement for an alternative choice to The Daily.
What took so lengthy?
John Bickley: You’re precisely proper, Bobby.
We’ve been fascinated with this for no less than two years. We regarded closely at doing this, we noticed the identical traits you noticed. We noticed a distinct segment there, the place there’s an actual want.
Lots of people simply can’t deliver themselves to hearken to NPR anymore. They need someplace that they’ll get straight information you could’t get anyplace else.
There’s lots of people, notably on the center-right, that really feel like they’re uncared for by the information business.
Lots of people simply need an environment friendly supply of the information of the day, in a approach that respects their time. That’s been the key to these different reveals. They’ve succeeded as a result of they try this fairly properly. What they don’t do properly is that they’re heavy-handed of their bias, notably leftward bias. We’re attempting to repair that.
Bobby, this appeared very apparent, a spot that wanted to be stuffed.
Burack: Whose thought was this present?
Bickley: Before we moved to Nashville, we determined we’re going to launch Morning Wire. Exactly what the Morning Wire was, we weren’t positive.
We began truly bringing people in to audition. Then we moved from California, which simply delayed the method. So we then checked out our inner assets and determined we had been lastly able to launch the present.
This present’s start got here from the top-down. CEO, Jeremy Boreing, Ben Shapiro, Caleb Robinson — all of them mentioned we want a morning present. They knew this was going to succeed.
For the final yr, we’ve been actively pursuing this actual present.
Burack: Do you guys plan to broaden the present with a day model for these leaving work? By the time they get out at 5 pm, the information cycle is drastically totally different than that morning’s.
Bickley: We are already discussing that.
In the primary week, we had been dedicated to 5 days per week. By the second week, we had been dedicated to 6 days. And now, we’ve been speaking about spin-offs and noon updates. We’ve checked out all of it. We suppose that there’s a method to ship this type of content material on a extra common foundation all through the day.
We’re going to do inserts the place it’s like, “Hey, breaking news update: here’s what’s going on.”
We wish to do particular editions, the place you might need a prolonged interview on one matter. There’s plenty of potential for development proper now. It’s only a matter of getting the system down.
But, sure, we’re planning on increasing into the afternoon.
Burack: Looking forward, a morning podcast was a market demand. On which different calls for does the Daily Wire plan to capitalize?
Bickley: We have a serious leisure push that’s happening proper now. That’s an enormous a part of our plans for the longer term. We have a movie popping out. That’s thrilling. We have made some current hires on this house on the content material aspect, as properly. Megan Basham is one. She’s on Morning Wire each week. We’ve been working with Christian Toto for a number of years. They are nice.
Sports is an apparent space that we might additionally broaden in. We love what you guys do at OutKick. We wish to do extra of that, in fact. Joe Morgan is our lead sportswriter — he’s featured on Morning Wire and might deliver that aspect to the dialog.
We plan on producing extra content material in areas the place there’s a necessity for it. But we’ve an enormous push in leisure proper now. That’s an enormous focus on the Daily Wire.