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American News Aug 27, 2021 5:30 AM EST
Since the start of the 12 months, viewership is down 37 p.c in that demographic, and down 25 p.c throughout the board.
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Ratings for CNN’s “Reliable Sources with Brian Stelter” proceed to flounder whereas Fox News’ MediaBuzz grows in reputation.
As August attracts to an in depth, Reliable Sources is on tempo to log one of its worst month-to-month performances of 2021. According to Nielsen Media Research, Stelter’s program reached solely 138,000 viewers in the important thing demographic of 25-54 12 months olds this month.
Since the start of the 12 months, viewership is down 37 p.c in that demographic, and down 25 p.c throughout the board.
Nielsen additionally discovered that for 5 months in a row now, Stelter has did not crack 920,000 whole viewers.
While Reliable Sources‘ viewership declines, its Fox News competitor, viewers for “MediaBuzz with Howie Kurtz” continues to develop. Nielsen discovered that “MediaBuzz” is on monitor to overhaul “Reliable Sources” amongst 25-54 12 months olds for the fifth straight month. It at the moment holds a 43 p.c benefit within the aforementioned demographic, and 55 p.c in whole viewers.
Before being succeeded by Brian Stelter, “Reliable Sources” was hosted by Howie Kurtz for nearly fifteen years earlier than he left the community in 2013 for Fox News, the place be debuted “MediaBuzz.”
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