Rachel Maddow is staying at MSNBC.
According to Business Insider’s Claire Atkinson, Maddow has agreed to a brand new multi-year contract with the community.
Maddow’s final contract with MSNBC expires early in 2022 and leaks surfaced two weeks in the past that Maddow was contemplating leaving the community to begin her personal impartial media firm. The phrases of Maddow’s new contract are unclear.
With the expansion in digital media monetization over the previous 18 months, Maddow had the means to make eight figures a yr by beginning her personal firm that she might finally promote. As I argued final week, Maddow is value over $20 million to MSNBC:
Networks decide primetime hosts by their means to lift the channel’s general base viewers. In July, MSNBC’s rankings jumped from 1.4 million to 2.3 million at 9 pm, when Maddow got here on. Nearly one million extra folks watched Maddow than Chris Hayes, her lead-in host. Once Maddow signed off at 10, the rankings fell to 1.5 million. This reveals, in July, MSNBC’s base viewers in primetime was round 1.5 million, and Maddow was value one other million viewers
For reference, Bill O’Reilly’s ultimate cope with Fox News was value $100 million over 4 years, the very best reported contract in cable information historical past.
NBCUniversal needed to supply greater than cash to maintain Maddow. In addition to a substantial elevate, I’ll predict Maddow signed on for a extra lax schedule with extra break day and the choice to pre-record numerous episodes of her primetime program. Maddow admitted in an interview final yr that, between writing a e-book and internet hosting her present, she barely has any time to herself.
Furthermore, I count on to see Maddow now make more cash on the digital aspect. Endeavor’s president Mark Shapiro, who with Ari Emanuel negotiated Maddow’s new deal, is acquainted with that bonus. In 2019, Shapiro negotiated Stephen A. Smith’s renewal with ESPN, getting him not solely a considerable elevate on linear TV however additionally cash for a digital manufacturing deal. Maddow’s new contract says she may also develop new initiatives with MSNBC’s dad or mum firm NBCUniversal, seemingly suggesting a job on Peacock.
Maddow is likely one of the three largest attracts in cable information, alongside Sean Hannity and Tucker Carlson. MSNBC didn’t have a backup plan. The community wanted Maddow greater than she wanted it. By so much.
“The news appears to be NBC News Chairman Cesar Conde’s first big talent contract renewal at MSNBC,” Business Insider provides. “MSNBC declined to comment.”
For the primary time in my life, I’ll say it: Congratulations to MSNBC. What a win.