Barstool Sports introduced a brand new partnership this week with the Arizona Bowl to function the sport’s unique sponsor and broadcast associate, creating the Barstool Arizona Bowl.
Discussing the information, Portnoy mentioned that Barstool initially deliberate solely to be the sport’s title sponsor, conserving the published on CBS. However, Portnoy says the outdated “white-haired” CBS execs couldn’t deal with an affiliation with his model.
“CBS won’t work with us? Kick them the f*ck out, get those f*ckin white-haired, get them out, we’ll do the game ourselves,” Portnoy mentioned on his podcast.
“Not because they didn’t like us,” Portnoy goes on. “I think they know we’re gonna eat their lunch and they view us as a competitor. Do you wanna give the hungry wolf fresh meat? Do you want to basically put steroids in your competitor?”
To some extent, Barstool is a menace to CBS Sports, particularly its youthful demographic. Barstool is a disruptor. Old guys hate and worry disruptors. Had CBS aired the sport with Barstool’s identify, CBS would’ve undoubtedly despatched extra eyeballs to Barstool’s model.
Barstool’s partnership with the Arizona Bowl is among the greatest tales in sports activities media. Barstool is already a menace to community media’s content material divisions. But nobody had but seen Barstool as a real participant within the reside sports activities area. And whereas Barstool will probably by no means have the sources to poach high sporting occasions from CBS, NBC, ESPN, or Fox — if the Arizona Bowl is successful, the business will then view Barstool as a vacation spot for lower-level occasions and video games, which the TV networks nonetheless combat over.
“What they (CBS) did is probably the best-case scenario for us,” Portnoy added. I agree