[ad_1]
New York Democratic Rep. Alexandria Ocasio-Cortez invested a big sum of cash into political merchandise for her on-line retailer for the reason that begin of 2021, Reuters reported Monday.
The merchandise consists of objects with slogans resembling “AOC,” “Tax the Rich,” and “Fight for our Future.” Ocasio-Cortez’ marketing campaign paid Financial Innovations, a political merchandise agency, over $1.4 million, in line with the Federal Election Commission, Reuters reported.
WASHINGTON, DC – JUNE 17: Rep. Alexandria Ocasio-Cortez (D-NY), speaks to reporters exterior the U.S. Capitol on June 17, 2021 in Washington, DC. Republican lawmakers voted towards a invoice the House handed on Tuesday awarding all legislation enforcement officers the very best congressional honor for his or her work in the course of the January 6 Capitol riot. (Photo by Tasos Katopodis/Getty Images)
The objective of Ocasio-Cortez’ on-line retailer is to fundraise for her marketing campaign whereas additionally making her title extra notable within the Democratic Party, in line with Reuters. “It’s a sign she is nurturing her massive influence,” Andrew Frawley, who helped handle merchandise operation for Andrew Yang’s 2020 marketing campaign, stated, in line with Reuters. Frawley additionally stated this marketing campaign could possibly be making a minimum of a 50% revenue, if no more, from the merchandise gross sales.
Ocasio-Cortez has over 8 million followers on Instagram and has shot movies and interviews, resembling one with Vogue in 2020, through which she detailed her magnificence routine. Since the November election, her marketing campaign has raised round $6.9 million. (RELATED: AOC Gives Up Facebook Because Social Media Is Bad, Keeps Instagram and Twitter)
“One would assume that she does have ambitions for higher office. Having a big bank account is certainly useful for that,” stated Political Scientist Erika Franklin Fowler, Reuters reported.
Ocasio-Cortez’ marketing campaign instructed Reuters that the shop’s objective is to uplift “independent artists of color whose work tells a story of community and imagines a more equitable world for all.”
[ad_2]
Source hyperlink
