If you don’t take into account CNN’s post-Trump iteration a catastrophe, you not less than should admit its morning present is one. Meanwhile, if you’ve used the phrase “disaster” to explain CNN lately, you’ll have to discover one other phrase for New Day.
CNN has modified New Day‘s cast four times in eight years. Each time, the results get worse. The latest lineup, which features Brianna Keilar, is a new low. And that’s saying one thing, contemplating CNN viewers used to get up to Chris Cuomo.
Last week, New Day recorded its lowest common within the 25-54 demographic since 2014. From July 5-11, New Day averaged simply 76,000 viewers within the coveted class. 76,000. That’s beneath Hallmark and Nick at Nite.
To be clear, New Day‘s struggles are not merely a result of CNN’s fall since President Joe Biden took workplace. As I identified yesterday, CNN is holding up effectively total in the important thing demo in comparison with MSNBC. New Day, nonetheless, is not. Fox & Friends and Morning Joe are killing New Day so badly in each rankings classes that CNN might wish to commerce issues with ESPN for a day.
Here’s how New Day in comparison with Fox & Friends and Morning Joe final week, primarily based on knowledge from Nielsen Media Research:
- Fox & Friends, 203,000 viewers
- Morning Joe, 116,000
- New Day, 76,000
- Fox & Friends, 1.1 million viewers
- Morning Joe, 892,000
- New Day, 433,000
It’s been 11 weeks since New Day drew over 500,000 viewers in a day. Is 52 the magic quantity?
CNN might not have a single persona who can save its morning present. However, if it does, it’s not Keilar. CNN moved Keilar to mornings earlier this 12 months after Alisyn Camerota slid to afternoons. New Day‘s numbers dropped instantly upon Keilar’s arrival.
From the beginning, Keilar was a dangerous match for a morning present. Morning TV — whether or not information, leisure, or sports activities — should embrace parts of enjoyable. Even Americans don’t wish to get up in a dangerous temper day by day. Just some days. Matt Lauer, Robin Roberts, Michael Strahan, and Joe Scarborough all have a severe aspect, however they mix it with humor and likability.
However, like their predecessors, New Day co-hosts Keilar and John Berman are all the time mad on air. Keilar usually spends her morning air time feigning outrage about Tucker Carlson’s monologue from the night time earlier than.
As I argued final month, CNN can not substitute Donald Trump with Tucker Carlson because the villain du jour. Villainizing a competing host in an try to reinvigorate the ire of the anti-Trump viewers is flawed. Although Carlson is the most important draw on TV, he didn’t obtain 74 million votes in November. Sports discuss didn’t substitute Michael Jordan with Tony Kornheiser. They not less than tried to fill the opening with one other basketball participant. Ron DeSantis isn’t Trump, however he’d be a higher goal for a cable information channel than a cable information host. But New Day hasn’t made DeSantis its main goal. It’s sticking with Carlson for now. Hence the putrid numbers final week.
To resurrect the moribund New Day program, CNN might have to rent from the skin the community, as Fox News did with Will Cain, who now co-hosts Fox & Friends on Saturday and Sunday. My recommendation to CNN: don’t rent one other offended lib. Look for a mildly tame one. I hear they’re on the market someplace.
Keilar: Your concepts are “incongruous” with their “mission”
Donalds: “As a black man in America, I’m allowed to have my own thoughts” pic.twitter.com/vN9j4KXpNh
— Tom Elliott (@tomselliott) June 10, 2021
CNN president Jeff Zucker is aware of morning TV in addition to anybody. He oversaw Today on the heights of its reputation. Yet, he can’t appear to recollect what made Today so profitable. What a disgrace.
Are we positive 76,000 people between the ages 25-54 watched New Day final week? Find me these 76,000 individuals. I’m not satisfied they exist on this world.