MSNBC’s “The ReidOut” with Joy Reid had its worst week ever from June 14-18, setting new viewership lows amongst each complete viewers and the important thing information demographic coveted by advertisers.
“The ReidOut” averaged 1.2 million complete viewers for its smallest viewers for the reason that far-left program started in July 2020, when the controversial host was chosen to fill the emptiness left by Chris Matthews’ sudden retirement.
Reid’s struggling program additionally had its worst turnout among the many essential information demo of adults age 25-54, averaging solely 149,000 viewers in the class that helps hold the lights on. “The ReidOut” completed the week because the No. 29 program in cable information amongst demo viewers, ending behind 15 totally different Fox News choices, 5 totally different MSNBC exhibits, and even eight packages from rival liberal community CNN.
Every program that airs on Fox News weekdays from 6 a.m. via 1 a.m. attracted a bigger demo viewers than Reid’s show.
“Fox News Primetime,” which is Reid’s direct time-slot competitors, averaged 1.5 million viewers and 238,000 among the many key demo to prime the MSNBC show by 60%.
Reid, who has a protracted historical past of spreading conspiracy theories and misinformation, just lately got here underneath fireplace for declaring that anybody who opposes vital race principle being taught in colleges is racist.
She is probably finest identified for a 2018 scandal in which she claimed that homophobic feedback on her previous weblog, “The Reid Report,” weren’t written by her in a narrative that shocked the media trade. The MSNBC host blamed hackers and claimed to enlist the FBI to analyze her implausible declare, however she grew to become emotional on air when her story fell aside.
The MSNBC host then admitted it was unlikely she was hacked, however claimed that she didn’t recall making the offensive remarks, for which she apologized anyway.
Reid’s previous weblog additionally touted “America First” immigration insurance policies, featured anti-Semitic feedback, inspired readers to take a look at “Loose Change,” a documentary on a conspiracy principle that alleges the assaults of Sept. 11, 2001, have been deliberate by the United States authorities, and had then-Sen. John McCain’s head photoshopped onto the physique of the 2007 Virginia Tech shooter.
The weird ordeal broken her popularity, however she was however awarded Matthews’ coveted time slot when he stepped apart after being accused of constructing inappropriate feedback to feminine company. She additionally led the community’s 2020 political protection alongside left-wing hosts Nicolle Wallace and Rachel Maddow.
“Joy has apologized publicly and privately and said she has grown and evolved in the many years since, and we know this to be true,” MSNBC advised Fox News in 2018.
MSNBC didn’t instantly reply when requested if the community is worried about Reid’s all-time low rankings.
Fox News’ Joseph A. Wulfsohn contributed to this report.